Maybe you're tempted to just list everything you see in the hashtags. This is not very effective: Think of hashtags as drawers in which you put the post. If you don't title the post with the words people are looking for, they'll never open the drawer. But if you give your content idea the right name, those who want to see it will also find it on Instagram. Don't ask yourself what's in the picture, ask yourself, "What are my prospects looking for?" Instead of tagging colors and items, consider mentioning:
- The ground (#YvesSaintLaurent)
- Communities (#catsofinstagram)
- activities and hobbies (#archery)
- identities (#successfulperson)
- Overarching Topics (#marketingdigital)
You can easily find these hashtags through Google searches, but most importantly by looking at posts that are thematically related to your content ideas, checking the ones used there, and fighting your way through the hashtag jungle from there. On Facebook and Instagram, you can see how many posts have been added to or followed by a given day. The best hashtags have between 1000 and 100,000 users. This way, your post doesn't get lost among more successful ones, but it can attract enough interested parties.
Social media tip: You can use up to 30 hashtags on Instagram and ideally hide them in the comments. In other networks, however, other things are common:
- TikTok: 5-6 Hashtags
- Facebook: 0-4 Hashtags
- LinkedIn: 2-4 Hashtags
- Twitter: 0-3 Hashtags
- Tumblr: Unlimited
Further advantages if you plan your social media presence in detail:
Social Media Tip: If you often unmediated content ideas for your Instagram Profile then just leave some Puffer in the calendar. This way, spontaneous inspiration doesn't go down the drain, but your performance is still properly planned. Alternatively, you can pack spontaneous ideas exclusively into stories.